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Lot # 1801 (1801 of 1911)   « Previous Lot | Next Lot »

1944 R59 American Beauties Complete Set (24)

Starting Bid - $300, Sold For - $540

Complete set of this beautiful full-color classic 1940s “girlie” issue. In the style of arcade cards of the era, in 1944 Gum, Inc., issued cards featuring beautiful pinup artwork by the top illustrators of the day. The public’s appetite for pinup art exploded during this era, with images by artists such as Gil Elvgren, Zoe Mozert, and Earl Moran appearing on everything from matchbook covers to ink blotters to calendars. To avoid potential criticism from the general public, Gum, Inc., sold these very risqué cards in tobacco stores, rather than in the candy stores where the kids frequently visited. This very attractive set is crisp and clean, with vibrant colors, and grades as follows: One card Nr/Mt-Mt, one Nr/Mt, seven Ex-Mt, seven Ex (mostly due to centering), four Vg-Ex, and four Vg (all due to miscut centering). Total: 24 cards. Reserve $300. Estimate $500+. SOLD FOR $540

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