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1909-1911 E254 Colgan's Chips Advertising Pamphlet with Cobb and Wagner
Starting Bid - $1,000, Sold For - $5,100
Please Note: the pamphlet measures 6 x 7 inches.
Extraordinary and extremely rare original advertising pamphlet for the popular E254 Colgan's Chips series. The cards in the 1909-1911 E254 Colgan's Chips series are among the most unique and distinctive ever produced. The cards are actually circular (1-7/16 inches in diameter) and were issued as inserts with Colgan's Chips ("The Gum That's Round") in the round Colgan's Chips gum tins. The offered pamphlet was designed to be given to retailers to encourage them to order Colgan's products, with which they would receive one of two displays designed to promote the product. A "Counter Jumper" was a display rack designed to hold twenty round tins of gum, available in colorful green and purple varieties. A "Window Display" was a triangular display designed with a picture of a man or woman (sometimes a generic person, sometimes a notable ball player) chewing Colgan's Gum. The pamphlet features large displays of Ty Cobb and Honus Wagner in the top left and bottom right corners as well as smaller "card" images of Frank Chance and Hal Chase in the top right and bottom left corners. (Side note: two of these original window displays featuring Frank Chance and Hal Chase are also offered in this auction!) E254 Colgan's Chips are far rarer than most tobacco cards of the era, are one of the most interesting sets ever produced, and are one of the most overlooked of all vintage sets. Original advertising material relating to 1910-era card sets is also exceptionally rare. This is a tremendously attractive piece, notably highlighted by legendary Hall of Famers Ty Cobb and Honus Wagner, that would be an extremely significant addition to any world-class E254, advertising, or prewar-card collection. One of only two examples we have seen during the past forty years. This is a simply stunning piece! In Excellent condition. From the Dan Gantt Collection. 6 x 7 inches.
Reserve $1,000. Estimate (open). SOLD FOR $5,100
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