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Lot # 852 (852 of 1911)   « Previous Lot | Next Lot »

1933 R305 and R308 Tattoo Orbit Gum Advertising-Sign Pair

Starting Bid - $300, Sold For - $600

Pair of colorful advertising displays issued by Tattoo Chewing Gum in promotion of the company's 1933 R305 baseball cards and 1933 R308 "Surprise Photographs," respectively. These two pristine display pieces were among the most noteworthy highlights of a small but remarkably significant find of Tattoo Chewing Gum displays that were discovered in 2010 among sample files of the Wrigley Gum Company. While many nonsports advertising posters were included in this find, we now know that the ENTIRE find of baseball-related advertising signs and posters numbered exactly fifteen pieces (consisting of only between two and four each of six different pieces relating to R3051933 Tattoo Orbit Gum baseball cards, PR3 Tattoo Orbit Gum baseball pins, and R308 Tattoo Orbit Gum self-developing cards). The balance of the find related to various nonsport issues and in many cases related strictly to the advertising of gum. 1) MINT example of the premier Tattoo Orbit Gum advertising piece: The window display (8.5 x 14.25 inches) promoting the company's R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players - Start a Collection"). Intended for placement in the retailer's store window, a thin glue strip appears along the top and bottom borders on the front as issued. 2) MINT example of the small window sign (8.75 x 6 inches) issued to promote R308 "Surprise Pictures." The novelty of the "Surprise Picture" cards (as noted by the illustrated directions on the display) was in their transformation. The cards were simply plain white cards. However, when one removed the blotting paper, dipped it in water and rubbed it on the face of the card, an image of a movie star, famous person, or a baseball player would magically appear. According to the Standard Catalog of Baseball Cards, fifty-one baseball players are currently check-listed from the set. This thin-paper sign was intended to be affixed to the retailer's store window by means of a thin, preapplied, glue strip along the top border. While the rarity of all of these pieces cannot be overstated (to the best of our knowledge, we have handled all of the baseball-related pieces from the find over the past five years; none others have surfaced), neither can their phenomenal state of preservation. Both of the examples offered here are in pristine MINT condition (the R308 window poster has one single tiny surface scratch of no consequence) and look exactly as they did when originally issued. (Note: the large paper window display features both a horizontal and vertical fold, while the smaller paper window display features a horizontal fold, each as produced.) Retail gum and/or candy advertisements from the 1930s are virtually nonexistent, let alone those relating to such important baseball-card gum issues. Two extraordinary advertising displays direct from one of the most significant advertising finds in hobby history. Total: 2 signs. Reserve $300. Estimate $500/$1,000+. SOLD FOR $600


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