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Lot # 1489 (of 1512)   < Previous Lot | Next Lot >

1929 Philadelphia Athletics World Series Program - Early-Stage Art-Design Proof with Original Photos!

Starting Bid - $200, Sold For - $480

Offered here is one of the most unusual items we have ever offered: an original art-design mock-up proof for the 1929 Philadelphia Athletics World Series program that features fourteen original photos of A's team members. This was a preliminary step in the design and approval for production of the 1929 World Series program! The eighteen-page artist mock-up displays a preliminary sketch, drawn in pencil, of the cover illustration featuring an elephant and bear cub. A cut magazine portrait of A's manager Connie Mack is affixed to the oval area reserved for his image. It is obvious that this was a very early design draft because the actual cover illustration ultimately included a depiction of Shibe Park at the top and different lettering. Also, the actual program was sixty-four pages. Many of the interior pages display place markers, in the form of cut newspaper advertisements or handwritten notations, indicating the companies that had already committed to placing advertisements in those spaces, including Camel Cigarettes for the interior front cover, A. G. Spalding & Bros. for the interior back cover, Gimbels for the page facing the A's score sheet, and Atlantic Gasoline for the back cover. Clipped magazine portraits of commissioner Landis and league presidents John Heydler and E. S. Barnard appear on the first page. What truly distinguishes this piece, however, is that it includes original photos of fourteen members of the Philadelphia Athletics affixed to the interior pages, including those of Jimmie Foxx, Lefty Grove, Mickey Cochrane, and Al Simmons. All of the photos have been trimmed to their current dimensions (they vary in size, most are approximately 2.5 x 5 inches) and occupy similar positions as found in the actual issued program. It is also interesting to note the interior bound pages are the same semi-glossy stock as those used in the actual program. Those is a unique and fascinating World Series program production item and we cannot recall having seen anything even remotely similar. While mock-ups such as these were no doubt part of the production process and created for all early World Series programs, it is understandable that few would survive. Our consignor was given the piece by a client in the Philadelphia area more than thirty years ago and has kept it in his possession ever since. The program (9.25 x 11 inches) display heavy wear to the covers, both of which are detached from the spine, including creases and small edge tears. The pages also display handling wear, including minor creases. In Good to Very Good condition overall.

Reserve $200. Estimate (open). SOLD FOR $480

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