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Lot # 1240 (of 1512)   < Previous Lot | Next Lot >

1922 Coca-Cola Advertising Calendar with Baseball Background

Starting Bid - $300, Sold For - $720

Rare and ideal-for-display Coca-Cola advertising calendar issued in 1922. Like all early Coca-Cola advertising pieces, this calendar features a beautiful young woman enjoying a glass of Coca-Cola. However, what sets it apart from other Coca-Cola calendars (all of which are very desirable in the classic advertising collecting world) and makes this rarity of all the greater interest to baseball collectors is the game-in-progress baseball scene pictured in the background. This is one of the earliest Coca-Cola advertising pieces to feature a baseball theme and, to the best of our knowledge, the only Coca-Cola calendar ever issued featuring our national pastime. In 1891 Coca-Cola began the annual practice of issuing advertising calendars for display in consumer's homes (because they were functional, with a calendar attached, it insured that most would be displayed year round). Normally, one calendar was issued per year, but in some instances two variations would be printed (the pictured woman holding a glass of Coke in one, and a bottle in the other). The offered example was the only calendar issued by the company in 1922. With a price-guide value of $3,600, this is listed as the second-most valuable 1920s Coca-Cola calendar in Allan Petretti's definitive Coca-Cola reference work, Coca-Cola Collectibles, suggesting this calendar has long been highly prized by Coca-Cola collectors. The calendar has been slightly trimmed to its current dimensions of 11.5 x 29.75 inches (issued size was 12 x 32 inches) and has been mounted onto a foam-core backing. Five moderate horizontal creases are evident, as are a few light creases. The calendar sheets for July and August remain firmly attached to the piece. Despite the minor condition anomalies, all of the colors remain exceptionally bold and vibrant, and the piece has an Excellent overall appearance. Matted and framed to total dimensions of 16.5 x 36 inches. Reserve $300. Estimate $1,000+. SOLD FOR $720

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