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Lot # 1085 (of 1512)   < Previous Lot | Next Lot >

1928 "Chick" Meehan Lucky Strike Trolley Car Sign - Extremely Rare

Starting Bid - $300, Sold For - $960

In 1928 Lucky Strike produced a series of colorful advertising signs to be displayed in trolley cars. While most collectors today are familiar with the five signs featuring major league baseball stars (Lazzeri, P. Waner, L. Waner, Heilmann, and Grove), the company was also successful in landing celebrities in various other sports and the entertainment field. Offered here is a rare example featuring John "Chick" Meehan, who was the highly successful football coach at NYU at the time. The design, which is similar to the classic baseball Lucky Strike tobacco signs of the era, features a large portrait illustration of Meehan and prominently identifies him by name along the top. Below his name, the advertisement makes note that he is the "Famous Coach, N.Y.U." His ringing endorsement appears alongside his image, "Luckies may be used safely - they do not affect the throat." This is the first example of this particular sign we have seen. The sign (21 x 11 inches), displays a few minor flaws along the white border areas, including a small tear to the right border (all of which can easily be matted out), as well as a few minor creases and two tiny stains above the printed endorsement. In Very Good to Excellent condition overall.

Reserve $300. Estimate $1,000+. SOLD FOR $960

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