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Lot # 1084 (of 1512)   < Previous Lot | Next Lot >

1928 Bob Beattie Lucky Strike Trolley Car Sign - Extremely Rare

Starting Bid - $300, Sold For - $1,080

In 1928 Lucky Strike produced a series of colorful advertising signs to be displayed in trolley cars. While most collectors today are familiar with the five signs featuring major league baseball stars (Lazzeri, P. Waner, L. Waner, Heilmann, and Grove), the company was also successful in landing celebrities in various other sports and the entertainment field. Offered here is an extremely rare example featuring Bob Beattie, the former All-American tackle at Princeton University. The design, which is similar to the classic baseball Lucky Strike tobacco signs of the era, features a large portrait illustration of Beattie and prominently identifies him by name along the top. Below his name, the advertisement makes note that he was an "All-American, Princeton 1924." His ringing endorsement appears alongside his image, "My wind is always in splendid shape. I smoke Luckies - they're great." This is the first example of this particular sign we have seen. The sign (21 x 11 inches), displays a few minor flaws along the white border areas, including a small chip to the right border (all of which can easily be matted out) which do not detract from its otherwise Excellent to Mint appearance.
Reserve $300. Estimate $1,000+. SOLD FOR $1,080

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