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Circa 1915 "Fad-A-Way" Candy Container
Starting Bid - $300, Sold For - $540
This vintage circa 1910 candy box bears no exterior markings or labels but the interior lid features a colorful illustration of a baseball pitcher alongside text that tells customers "Signal for Fad-A-Way Ball Gum And Your Troubles Are Due For A Strike Out." While not identified as Mathewson, the image of the pitcher featured on the label is clearly based on Mathewson, who in fact was well known for his trademark "fade-a-way" pitch. It is very likely that the manufacturer intentionally used only the suggestion of Mathewson's endorsement so as to not be obligated to pay money for Matty's approval. Produced by the American Chicle Co., the interior compartment includes a glass cover that remains hinged to the front panel. The lid is missing three of its four side flaps, and the remaining flap is slightly torn. The string that allows the lid to remain upright is also torn. The exterior displays moderate staining and the lid has a moderate crease that affects the "Fad-A-Way" lettering on the interior. Included are a full allotment of period gum balls, each lettered to reflect a specific baseball play, such as "Pop Out," "Home Run," "Sacrifice," etc. (While we cannot state with certainty that these are the original gum balls that were issued with this box, they appear to be vintage and at the very least are similar to those that were originally issued by the manufacturer.) In Good condition overall. 7.75 x 4.75 x 2 inches. Reserve $300. Estimate $500+. SOLD FOR $540
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