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Lot # 393 (of 1336)   < Previous Lot | Next Lot >

1955 Bowman Salesman Sample Three-Card Advertising Panel Collection (7) Including Ford & Reese

Starting Bid - $300, Sold For - $1,800

Presented is an outstanding collection of seven complete three-card salesman sample advertising panels from the 1955 Bowman set highlighted by panels featuring Hall of Famers Whitey Ford, Enos Slaughter, George Kell, Early Wynn, and Pee Wee Reese. All salesman sample panels from the 1950s are rare, and a group of seven is unheard of! There is an explanation: These panels were assembled by a 1955 Bowman specialist who has spent years aggressively looking for and picking up every 1955 Bowman advertising panel that crossed his path. If not for seeing this collection assembled, we would never had thought it was possible. (Note: the collection also included three additional panels, featuring Mantle, Mays, and Aaron, respectively, which are each offered separately as their own lots).

Also included in this lot are a number of addition partial advertising panels (these panels are often found cut up, as they found there way into the hands of youngsters): six one-card salesman panel cards and one two-card salesman panel, all of which have been neatly cut from original three-card panels. These pieces can be "reassembled" to present as two additional complete three-card panels when viewed from the front.

Salesman sample panels were issued for use exactly as their name suggests: salesmen would carry them around to illustrate to prospective vendors what the upcoming series would look like in the hope of promoting sales. The front of the panels appears just like regular-issue cards while the reverse features a short advertising pitch about the new product. The reverse of the 1955 Bowman advertising panels boast "the greatest line-up of major league baseball stars ever presented in full color pictures" and advises retailers to prepare for "big demand" by encouraging them to stock a dozen boxes or more of the new product. Complete salesman sample panels have always been extremely desirable and quite rare as they were obviously produced in very modest quantities due to their intended purpose of advertising only to vendors.

This collection consists of the following: 1-2) Bollweg/Abrams/Cox. Two identical light-colored wood-grain complete panels. Both are bright and clean, with only a few small surface creases visible on the front of the Bollweg cards. 3) Ford/Slaughter/La Palme. Light-colored wood grain complete panel. Bright and clean, with a few light wrinkles visible on the front and a small crease visible on the reverse of the La Palme card. 4) Greenwood/Buhl/O'Connell. Light-colored wood grain complete panel. Bright and crisp front, presenting as Excellent, with a 2.5-inch long wrinkle and a small spot of paper loss visible on the reverse of the Greenwood card. 5) Kell/Pierce/Kuzava. Dark-colored wood grain complete panel. Excellent condition, with bright colors, light wear visible along the edges, and light touches at the corners. 6) Pierce/Kuzava/Roe. Dark-colored wood grain complete panel. Bright and crisp, with near-flawless edges, light touches of wear at the corners, and only a small indentation (appearing to be from once being held in place by a pushpin) along the top border. A tiny pencil notation ("$3.50) appears on the reverse. 7) Reese/Wynn/Darnell. Light-colored wood grain complete panel. Light to moderate creasing visible on front and back, with a few tiny edge abrasions visible on the reverse. 8) Keriazakos/Sullivan. Light-colored wood grain two-card panel, representing the middle and bottom cards of a complete panel. Bright and crisp, with a small crease visible in the lower right corner. 9) Brewer. Dark-colored wood grain single card, representing the top card of a complete panel. Heavy horizontal creasing through the center. 10) De Maestri. Dark-colored wood grain single card, representing the top card of a complete panel. Excellent. 11) Dittmer. Dark-colored wood grain single card, representing the middle card of a complete panel. Moderate wear to the upper left corner, otherwise Excellent. 12) Dixon. Dark-colored wood grain single card, representing the bottom card of a complete panel. Excellent. 13) Friend. Light-colored wood grain single card, representing the bottom card of a complete panel. Light creasing in the upper left corner. 14) Nixon. Dark-colored wood grain single card, representing the middle card of a complete panel. Light creasing through the center of the card. This collection presents extremely well overall, with the few flaws present entirely to be expected from these salesman sample panels due to their size and their use by salesmen in the field. This is a very substantial collection of these rare Bowman advertising panels that would be at home in any advanced salesman sample panel collection, 1950s gum card advertising collection, or would serve as ideal companion pieces to any 1955 Bowman collection. Total: 7 complete three-card panels, 1 two-card panel, and 6 one-card panels.  Reserve $300. Estimate (open). SOLD FOR $1,800


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