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1949 Joe DiMaggio Club Buitoni Pin
Starting Bid - $200, Sold For - $240
Offered here is one of the rarest of all Joe DiMaggio pinbacks: a pin issued in the late 1940s/early 1950s by the Italian food company Buitoni to members of the "Joe DiMaggio TV Club." The white lithograph pin, fashioned in the design of a baseball, features DiMaggio's portrait image in the center, with the text above him reading "Joe DiMaggio TV Club," and below, "Buitoni Macaroni." DiMaggio's Italian heritage and celebrity status made him a natural spokesperson for Buitoni, but his interest in the company was more substantial than just his hosting of a television program for kids. DiMaggio held the title of Vice President in charge of public relations on the West Coast for Buitoni USA and even lent his name to one of the company's frozen dinners. Very few of these "Joe DiMaggio TV Club" buttons have survived. This is the first example we have ever offered and we can only recall having seen a few others at auction over the past ten years. Those few examples that have survived tend to be a little rough, as they are litho buttons, which are far more susceptible to damage than celluloid buttons. (Litho pins have their designs printed directly onto metal, and can therefore be very easily scratched, as opposed to celluloid buttons, which have designs printed on paper that is then protected by a celluloid covering.) The offered pin is a true condition rarity and remains in strong Excellent to Mint condition, with just a few very tiny surface scratches. Diameter: 1.5 inches. This is an exceptional high-grade example of this very rare, condition-sensitive, and universally recognized classic baseball advertising pin. Disclosure per section 13 of REA's terms and conditions: This lot has been consigned from the personal collection of an executive or employee of Robert Edward Auctions (or a relative of an executive or employee).
Reserve $200. Estimate $300+. SOLD FOR $240
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