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Lot # 838 (of 1866)   < Previous Lot | Next Lot >

1963 Post Cereal Original Paste-Up Artwork Production Board Including Carl Yastrzemski

Starting Bid - $300, Sold For - $830

Presented is the actual original camera-ready production art from the 1963 Post Cereal series used to produce five cards in the set. Included are Boston Red Sox Hall of Famer Carl Yastrzemski, Los Angeles Dodgers star Willie Davis, and scarce Baltimore Orioles short-print Jerry Adair. While photographs of the players are used (as opposed to artwork), this is the equivalent of the art for these cards, and this is the actual production portfolio board used by the Post Cereal art department in October 1962 (as printed on the front cover) to finalize designs for the fourth and final card series produced by the company for promotional use across their various breakfast-food products. This particular group of five cards was designed to appear on the back of Post Toasties boxes. The art portfolio, which measures approximately 15 x 19 inches, consists of four layers: 1) the cover bearing a label which reads "October 1962/ 8 oz. Post Toasties P-3377-A/ Baseball Promotion/ Card Art"; 2) a thin wax-paper overlay on which Post Cereal artists have added color and created the appearance of a final production version of #72 Willie Kirkland; 3) a thin artist's board on which camera-ready paste-ups of all card text have been prepared with openings cut out where the player image would be displayed. Production notations are visible in the margins; and 4) a thick artist's board on which actual Kodachrome pictures of the five players (#61 Adair, 72 Kirkland, 80 Yastrzemski, 119 Davis, and 199 Kanehl) have been mounted. The Kanehl has loosened over the years as have some of the guide bars which surround the images. Production notations are visible in the margins and next to the Adair and Yastrzemski photos. The second and third layers have become detached from the portfolio, and the vintage tape which held them in remains at the top of each page. Overall Excellent to Near Mint condition. This is one of a remarkable archive of twenty-six Post Cereal card production boards that surfaced in 2003 and were sold together at auction (realizing $18,520). Apparently the lot was broken up, but this is the very first example we have ever seen or offered, and it is an extremely impressive Post Cereal card related item! This is an outstanding and extraordinarily unique piece which offers great insight into the production process for Post Cereal cards and would be a significant addition to any original card-artwork or card-production collection. Reserve $300. Estimate (open). SOLD FOR $830


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