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Lot # 798 (of 1866)   < Previous Lot | Next Lot >

1965 to 1975 Topps Display Box and Order-Form Collection (6)

Starting Bid - $200, Sold For - $830

Fascinating collection of rare Topps advertising material, spanning the years 1965 to 1975, relating to four different classic baseball-card sets. 1) 1965 Topps: Advertising poster, measuring 7 x 11 inches, announcing Topps' new card series, available for 10¢ per pack, with an "extra bonus FREE in every pack." The poster features the black-and-white image of a pitcher with bold black and red text. Pencil notations are visible on both sides; the faint outline of base paths is visible on one side, while the other has 5¢ scratched out at top and "Topps baseball" written in a circle to the left of the pitcher. One side has two small black ink lines as well. Otherwise in Excellent condition. This appears to be designed to tape to windows in stores. Very interesting Topps advertising piece we have not seen before. 2) 1969 Topps: Dealer order sheet, measuring 8.5 x 11 inches, printed in black and white, with a full-color example of Tommy Helms, front and back, centered at top. Pencil notations, relating to price and color, are visible in three areas on front, and ink notations are presents on the blank reverse. This is the first example of this rare 1969 Topps advertising sheet we have ever seen. 3-4) 1969 Topps: Two versions of the ten-cent wax-pack display box consisting of a flattened proof example and a final die-cut, but unassembled, example. The proof example is printed on thin cardboard, measuring approximately 13.5 x 15.25 inches, and features almost all the elements of a final version, but includes crop marks and guidelines relating to printing. Four players, including Hall of Famers Bob Gibson, Carl Yastrzemski, and Willie Mays, are featured in colorful circles on front with "Baseball" printed above in colorful bubble letters. The bottom panel features a full-color advertisement for Bazooka bubble gum, and one of the side panels advertises the extra "Deckle Edge" cards available in each pack, with a Ron Santo example pictured. "Major League Baseball Bubble Gum" is printed on two other side panels, and another advertisement for Bazooka is on the fourth. The large proof sheet is folded slightly more than one-third of the way up from the bottom. The final die-cut box features all of the same print elements as the proof sheet, with only slight variations to the top panel ("Ten Pack! 10 cards 10¢" is printed alongside the player circles) and the side panel (Topps "Rub Offs" are advertised on this version rather than "Deckle Edge"). All perforations and joints have been added to allow for assembly. Blue-ink notations visible on the top panel read "Len: Is this the box size for Man on Moon" and show that someone at Topps used this box as an example to show executive Len Brown as they planned the nonsport release "Man on the Moon" of the same year. Both pieces are in overall Near Mint condition. 5) 1970 Topps: Dealer order sheet, measuring 8.5 x 11 inches, printed in full color, with examples of a complete wax box, a card of Carl Yastrzemski, and a poster of Frank Howard depicted against a flowery background with the heading "Now In Season." Pencil notations in the bottom right corner are visible, which call for the addition of choices beyond just 24-count boxes for dealers to select. There is a roughness along the edges, including a chip in the lower left and some tearing (resulting in a small amount of paper loss) along the top border, but still looks great. Vg. _x001E_6) 1975 Topps: Dealer order sheet, measuring 8 x 10.25 inches, printed in full color, with examples of cards from each of Topps' twenty-five years in business surrounding a birthday cake in the center and the headline "Happy Birthday!" Included in the center is text information about the product line for 1975, and complete ordering information is printed at the bottom. Near Mint condition. This is a unique collection of material, including several extremely interesting modern rarities which would be worthy additions to any Topps or postwar-card collection. Total: 6 items. Reserve $200. Estimate (open). SOLD FOR $830

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