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Lot # 772 (of 1866)   < Previous Lot | Next Lot >

1952 Wheaties Tin Tray Jackie Robinson

Starting Bid - $400, Sold For - $1,304

Presented is an extremely rare example of the Jackie Robinson Wheaties Tin Tray. Issued in 1952 with boxes of Wheaties cereal, the self-framed metal premiums in this unique set feature color images printed on tin of four great stars of the day: Kiner, Musial, Rizzuto, and Robinson. Each premium is designed with the photo appearing to be "framed" (the frame is part of the design and is punched to create the effect of a 3-dimensional frame, with a hole at the top to allow for hanging). Each premium was issued attached to the back of a Wheaties cereal box (by glue) as part of the promotion, as opposed to being packaged inside the cereal box. This is why the 1951 Wheaties Tins always have glue and paper residue on their backs (as is the case with the example offered here). The surrounding frame has the borders "raised" giving the issued tins essentially a three-dimensional quality. Measuring 4.75 by 5.75 inches, the offered tin tray is extremely attractive, featuring Robinson in a vibrantly colored batting follow-through with a facsimile signature near the bottom. A tiny surface scratch is present in Robinson's left cheek as well as minor hints of wear at the corners of the tray. The naturally flimsy tin stock, which is so often found with bends, is flawless. Of special note: For some unknown reason, Jackie Robinson is an extreme rarity in this series. Only a few examples are known to exist. Most consider the set complete at three because the Jackie Robinson tin is so rare. REA offered a possibly unique tin tray "proof" of Robinson - which was entirely flat without the borders raised up - in the Spring 2013 auction. Until now, that proof example (which sold for $1,777) was the only 1952 Wheaties Robinson tray of any kind we have ever offered. This is an extremely fascinating and attractive example of one of Jackie Robinson's rarest promotional collectibles and the key rarity in the 1952 Wheaties Tin Tray premium set. Reserve $400. Estimate (open). SOLD FOR $1,304

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