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Lot # 671 (of 1866)   < Previous Lot | Next Lot >

1949 Baas Cheri-Cola Premiums Complete Set (5) Including Ted Williams

Starting Bid - $300, Sold For - $7,703

Scarce and unusual complete set of five Baas Cheri-Cola premiums, highlighted by Hall of Famers Ted Williams, Bobby Doerr, and Bob Feller. These premiums, which measure 6.75 by 9 inches, feature black-and-white player images on front and bold red advertising for "the new Baas Cheri-Cola drink" on reverse. The five players: Bobby Doerr (HOF, Boston Red Sox), Bob Feller (HOF, Cleveland Indians), Ken Keltner (Cleveland Indians), Johnny Sain (Boston Braves), and Ted Williams (HOF, Boston Red Sox). We have seen a sample or two of these over the years, but never a set. These were found by us hidden in an enormous collection that was assembled decades ago. (They were in an album with photographs and pictures and various team issues, and fortunately we recognized them!) Only five subjects have ever been checklisted, and this find of five different which corresponds to the known examples checklisted in The Standard Catalog is consistent with the set being complete at five. The premiums, which are printed on extremely thin stock similar to R310 Butterfingers premiums, are in overall Excellent condition with light wear to the corners. Outstanding complete set of this rarely encountered and extremely unusual issue, highlighted by three Hall of Famers, including Ted Williams. Total: 5 premiums. Reserve $300. Estimate (open). SOLD FOR $7,703

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