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Lot # 629 (of 1866)   < Previous Lot | Next Lot >

Rare 1939 R303-A/B Goudey "Diamond Stars" Premiums Display Box - The Only One Known!

Starting Bid - $500, Sold For - $2,252

Presented is an extremely rare display box from the R303-A/B Goudey Premiums issue. This box may be the only survivor of its kind! We have never seen another. At first glance, one might assume that this box housed packs of cards from the R327 Diamond Stars issue as the box features those exact words in multiple places; however, the copyright information for Goudey Gum Co. of Boston, Mass., which appears on three of the side panels, proves otherwise. The R327 set was issued by National Chicle Co. in nearby Cambridge, Mass., and upon its bankruptcy in 1937, Goudey was quick to absorb the assets of this former competitor, which included the rights to the "Diamond Stars" name. In 1939, Goudey issued two sets of large premiums, classified as R303-A and R303-B, featuring black-and-white or sepia photos of players on front and instructional lessons on the reverse. The tagline for Diamond Stars Gum and the Goudey Gum Co. is displayed at the bottom. This tagline, along with the promise of "Big Pictures of Nationally Famous Diamond Stars" and "Extra! Secrets on How to Play" which appears on the top panel of the box, is consistent with the style and design of the R303 sets. The box measures 11.75 x 7.75 x 2.5 inches and housed one hundred single-card packs, which retailed for a penny each, and included such stars as Joe DiMaggio, Jimmie Foxx, and Ted Williams. The box is crisp and clean with bold colors and a beautifully illustrated stadium scene featuring the prominent depiction of a pitcher in a follow-through motion. The die-cut top panel has been popped out, as intended, to create an impressive display on the counter of any retailer who carried the cards. A few scattered wrinkles and light shelf wear along the edges, as well as ten sets of staple holes, are visible on the top and side panels and have little to no effect on the otherwise Excellent or better appearance. The box remains entirely firm. This an exceptional relic from this classic 1930s issue, which would be a significant highlight in any advanced Goudey or display-box collection. Reserve $500. Estimate (open). SOLD FOR $2,252


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