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1933 R305 and R308 Tattoo Orbit Gum Advertising-Sign Pair
Starting Bid - $1,000, Sold For - $1,185
Pair of colorful advertising displays issued by Tattoo Chewing Gum in promotion of the company's 1933 R305 baseball cards and 1933 R308 "Surprise Photographs," respectively. These two pristine display pieces were among the most noteworthy highlights of a small but remarkably significant find of Tattoo Chewing Gum displays that were discovered in 2010 among sample files of the Wrigley Gum Company. While many nonsports advertising posters were included in this find, we now know that the ENTIRE find of baseball-related advertising signs and posters numbered exactly fifteen pieces (consisting of only between two and four each of five different pieces relating to R3051933 Tattoo Orbit Gum baseball cards, PR3 Tattoo Orbit Gum baseball pins, and R308 Tattoo Orbit Gum self-developing cards). The balance of the find related to various nonsport issues and in many cases related strictly to the advertising of gum. A total of nine of the fifteen baseball advertising pieces from the find are presented in this auction (in three separate lots). Included here are: 1) MINT example of the premier Tattoo Orbit Gum advertising piece: The window display (8.5 x 14.25 inches) promoting the company's R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players in Full Natural Colors - Start a Collection"). Intended for placement in the retailer's store window, a thin glue strip appears along the top and bottom borders on the front. The display also features both a horizontal and vertical fold, as produced. Mounted (by means of photo corners) and framed to total dimensions of 15.25 x 21 inches. 2) Cardboard sign (8.75 x 6 inches) issued to promote R308 "Surprise Pictures." The novelty of the "Surprise Picture" cards (as noted by the illustrated directions on the display) was in their transformation. The cards were simply plain white cards. However, when one removed the blotting paper, dipped it in water and rubbed it on the face of the card, an image of a movie star, famous person, or a baseball player would magically appear. According to the Standard Catalog of Baseball Cards, fifty-one baseball players are currently check-listed from the set. This cardboard sign was intended for placement within or alongside the retail box of gum packages being sold. MINT condition. Mounted (by means of photo corners) and framed to total dimensions of 16 x 13 inches. Retail gum and/or candy advertisements from the 1930s are virtually nonexistent, let alone those relating to such important baseball-card issues. While the rarity of all of these pieces cannot be overstated (before the small find was discovered the R305 poster was completely unknown) neither can their phenomenal state of preservation. Each piece looks exactly as it did when originally issued and each would be a highlight in any world-class collection of baseball memorabilia or card-related advertising displays. Total: 2 signs. Reserve $1,000. Estimate (open). SOLD FOR $1,185
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