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1908 PC760 T. R. Rose Postcard of Grant, Phila. with "Greenfield's Delatour Chocolates" Advertising
Starting Bid - $300, Sold For - $711
Presented is an extraordinary advertising postcard sample: a rare PC760 T. R. Rose Postcard with advertising overprint on the reverse for Greenfield's Delatour Chocolates, manufactured by E. Greenfield's Sons of New York. "Overprinting" is a term commonly used to refer to the rare practice of a company taking cards already printed and adding advertising, in the form of printing or ink stamp, to allow the cards to function as an advertising vehicle at a relatively modest cost compared to creating and printing a new set. In this case, the overprint on this PC760 T. R. Rose Postcard of Grant from Philadelphia is beautifully and very elaborately printed, and advertises "The most delicious Chocolate Candies made. Greenfield’s Delatour Chocolates. Nearly 100 kinds. One of them Delatour Butterscotch Chocolates. Sounds good. Tastes better. A liberal introductory sample sent post-paid for ten cents. For Sale Everywhere. E. Greenfield’s Sons & Co. Makers of Chocolate Sponge. 44 Barclay St., New York. Established 1848." The T. R. Rose Postcard Company obviously offered this style of elaborate advertising overprinting as a special service to advertisers. We have seen a few other Rose Postcard advertising overprint examples over the years. All are extremely rare. The advertising overprint is boldly printed in brown ink. Rose postcards are rare enough. A Greenfield's Chocolates advertising Rose Postcard is a virtually impossible-to-find sample, and this is only the second one we have ever offered (the other example had slightly different advertising text). The card has even wear on the corners, light edge wear, and a small crease on the right border. The reverse is addressed and mailed as intended. Postmarked August 25, 1909. Very Good condition. Reserve $300. Estimate (open). SOLD FOR $711
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