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Lot # 1338 (of 1866)   < Previous Lot | Next Lot >

1952 Roy Campanella Wines and Liquor Store Advertising Calendar

Starting Bid - $300, Sold For - $711

While it might seem crazy to many in this day and age, it was not so long ago that professional baseball players had to supplement their baseball income by working during the off-season. For Roy Campanella, that meant tending to his liquor store in Harlem, New York. Offered here is an exceedingly rare display piece issued by Roy Campanella's Wines and Liquors in 1952. The promotional calendar, which features a photograph of Campanella in uniform holding one of his MVP Awards, was issued by the store as a promotional giveaway during the holidays in December 1952. Displayed below his photograph is the company's printed business information (name, phone number, address, etc.) and a tear-away calendar for 1953. This is the first example of this calendar we have ever seen and, given its fragile nature, it's highly unlikely that many others have survived. The display (10 x 13.5 inches), printed on thin cardboard stock, is designed with a hole at the top so that it can be hung on a wall. A number of creases and edge tears are evident, as are remnants of two pieces of tape on the reverse, but the central image area is free of any significant defects and the calendar is complete as issued. In Very Good condition overall. Reserve $300. Estimate $500+. SOLD FOR $711


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