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Circa 1912-1960 Player-Endorsed Baseball Advertising Display Collection (5)
Starting Bid - $500, Sold For - $593
This collection of five player-endorsed advertising displays spans nearly six decades and features five different Hall of Fame players. 1) Circa 1912 advertising display for Baseball Magazine. The display, printed on thin paper stock, features Philadelphia A's first baseman Stuffy McInnis (misspelled "McInnes"), who is identified in print along the base as "First Baseman Of The Famous 'Hundred-Thousand-Dollar' Infield." 10 x 19 inches. Gd-Vg, with three horizontal folds (possibly as issued) and a few minor edge tears and light creases. 2) 1942 Wheaties die-cut advertising display. Issued during World War II (it is dated "Wheaties Champions 1942"), the display features a portrait image of Bob Feller wearing his naval uniform in promotion of "Wheaties - Breakfast of Champions." A small oval area in the lower right corner has been left blank so that the merchant can write in the price of the cereal. Signed by Feller in blue Sharpie (grading "10") on the front. The small, cardboard sign (10 x 10 inches) displays moderate foxing/soiling, a few tack/nail holes, and two minor edge tears. A former handwritten price ("23¢") has been erased, but is still visible upon close inspection. In Good condition. Mounted and framed to total dimensions of 15 x 15 inches. Extremely rare. This is the only example we have ever seen. 3) 1946 Chesterfield Cigarettes cardboard advertising poster. The display pictures New York Yankees manager Bill Dickey and New York Giants manager Mel Ott posing together in street clothes, each of whom is identified in print next to his respective image. The fact that Dickey is identified as manager of the Yankees allows us to accurately date the piece to 1946, as that was the only season in which he managed the club. 21 x 22 inches. Gd-Vg, with a number of moderate-to-heavy creases and a few abrasions. Framed to total dimensions of 22 x 23 inches. 4) Circa 1952 Chesterfield Cigarettes cardboard advertising poster. The display features Leo Durocher posing in street clothes against a backdrop of the Polo Grounds, while the text reads "Put A Smile In Your Smoking!. . . Like Leo Durocher." Durocher was manager of the Giants from 1948 to 1955, dating the piece to that eight-year span (we think circa 1948). 21 x 22 inches. Gd-Vg, with a number of minor creases, a few edge tears, and a nail hole near the base. 5) Circa 1960 Alaga Syrup advertising poster. The sign, printed on paper stock, features Willie Mays in uniform (San Francisco Giants) in endorsement of the syrup: "Willie Mays says: 'Say hey! Love that real ribbon cane flavor." 9.5 x 19.5 inches. Ex-Mt. Matted and framed to total dimensions of 12 x 22 inches. Total: 5 advertising displays. Reserve $500. Estimate $1,000+. SOLD FOR $593
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