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Lot # 1326 (of 1866)   < Previous Lot | Next Lot >

1936 D & M Sporting Goods Advertising Proof Poster Sheet

Starting Bid - $500, Sold For - $593

Exceedingly rare, possibly unique, D & M (Draper-Maynard Athletic Goods) advertising proof poster sheet produced to promote the company's line of baseball equipment. This enormous (44 x 29.75 inches) proof sheet, which features two identical posters side-by-side (in effect it is an uncut sheet of two posters), is notable both for its rarity and exceptional display value. This is the first example of this D & M advertising piece, uncut proof sheet or otherwise, that we have ever seen, and we would not be surprised if it were the only example extant. Aesthetically, it is extremely substantial and attractive. The central image features a game-in-progress scene from the 1936 World Series between the Yankees and Giants at Yankee Stadium. A small text box within the image reads "A tense moment in a game at the Yankee Stadium during the World's Series, 1936, between the Giants and the Yankees." The familiar D & M logo appears at the top, while the text along the base makes note that "D & M Gloves and Mitts are used by over 70% of the Major League Ball Players." Editorial printing marks appear along all four borders. It's interesting to note that right around the time this advertisement was created (late 1936/early 1937) John Maynard, one of the founding partners in the company died. Immediately after Maynard's passing in 1937, the company sold the rights to the D & M brand name to P. Goldsmith Sons Company of Cincinnati, Ohio. While purely speculation, perhaps the reason we have never seen this particular D & M advertisement in any form is because it was shelved after Maynard's death and the pending sale of the company. Whatever the reason for its rarity, collectors should rejoice in the fact that this advertising poster proof sheet has survived and is now entering the hobby. Our consignor has had this sheet for decades and it was only with great reluctance that he has decided to finally part with it. Obviously, it can be beautifully displayed as is, or professionally cut into two identical advertising posters. The sheet, printed on paper stock, displays a few minor surface wrinkles and a tiny vertical tear along the base, none of which detract in the least from its overall Excellent to Mint appearance. Reserve $500. Estimate (open). SOLD FOR $593


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