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Lot # 1325 (of 1866)   < Previous Lot | Next Lot >

Circa 1947 Jackie Robinson Bond Bread Advertising Poster

Starting Bid - $500, Sold For - $711

Extremely rare circa 1947 advertising poster featuring Jackie Robinson and his family endorsing Homogenized Bond Bread. Bond also issued a set of baseball cards (catalogued D302), each featuring a different pose of Robinson, in 1947 (recent research suggests the set was actually issued over a period of several years between 1947 and 1950). The poster was designed to be displayed in store windows, hopefully to encourage youngsters, and their parents, to buy the very same bread as the Robinson family. While we were not present to see the posters on display in the 1940s, it is our understanding that Bond provided these posters exclusively to stores in black neighborhoods. These posters were designed with adhesive in the four corners to allow them to be affixed to store windows. The sign (10.75 x 14.5 inches) displays remnants of the original tape at all four corners, and only minor faults, including a tiny corner tear in the upper right corner, mentioned strictly for the sake of accuracy. Bright, crisp, and clean, with a strong Excellent overall appearance. This is an outstanding example of this highly prized advertising store sign, which is rarely, if ever, found in such a fine state of preservation, given its fragile nature and method of display. Beautifully framed and matted, to dimensions of 17.75 x 21.5 inches. Reserve $500. Estimate $1,000++. SOLD FOR $711


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