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Lot # 1324 (of 1866)   < Previous Lot | Next Lot >

Rare 1930s Coca-Cola "3D" Baseball "Kay-Sign"

Starting Bid - $500, Sold For - $2,963

Spectacular 1930s Coca-Cola 3-dimensional baseball sign designed by Kay Displays Inc. This wooden sign, which remains attached to its original metal framing unit, is notable both for its unique "3-dimensional" element, as well as its rarity. The die-cut sign pictures a baseball scene of a player sliding into a base as the fielder awaits the throw. A larger illustration of a baseball glove is pictured holding a wooden, 3-dimensional representation of a baseball. The base of the piece, painted in red, features the familiar "Drink Coca-Cola" logo. The reverse bears the "Kay Displays, Inc." stamp. This is the only example of this 3-dimensional Coca-Cola baseball sign we have ever seen and it is certainly one of the rarest of all prewar Coca-Cola signs. While not dated, it can be conclusively pinpointed to the 1934-1941 manufacturing period based upon two factors. As noted in the standard Coca-Cola reference guide by Allan Petretti, Kay Displays began producing signs and advertising displays for Coca-Cola in 1934, and continued to do so until shortly before the company went out of business in 1951. The date of this piece, however, can be more narrowly defined by the Coca-Cola script trademark, which on this piece features the words "Trade-Mark Reg. U. S. Pat. Off" in the tail of "Coca" That particular trademark was only used by the company between the years 1930 and 1941.

The wooden Coca-Cola signs produced by Kay Displays, known in the hobby as "Kays" or Kay-signs," have long been appreciated by advanced collectors. According to Petretti, "The unique look and quality of advertising pieces produced by Kay Displays, Inc., have made them among the most sought after of all Coca-Cola memorabilia." The World of Coca-Cola website further notes that the Kay-signs made of wood or masonite are specifically favored by collectors "because they were not durable, and as a result are a rare find." The fact that this piece also pays homage to our national pastime, in a unique 3-dimensional manner no less, only adds to its tremendous crossover appeal. The sign (15.75 x 15.75) inches, which has no restoration whatsoever, displays a few small areas of abrasion, the two most noticeable of which appear in the glove and the Coca-Cola panel. The 3-dimensional baseball, by its nature the most susceptible aspect of the piece, also shows moderate wear, including minor abrasions. Complete as issued, including its vintage wire hanger on the reverse. In Excellent condition overall. Disclosure per section 13 of REA's terms and conditions: This lot has been consigned from the personal collection of an executive or employee of Robert Edward Auctions (or a relative of an executive or employee). Reserve $500. Estimate (open). SOLD FOR $2,963


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