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Lot # 1323 (of 1866)   < Previous Lot | Next Lot >

1922 Reach Countertop Advertising Sign

Starting Bid - $300, Sold For - $2,252

Extremely rare and extraordinary 1920s countertop advertising sign issued in promotion of the A. J. Reach Company's line of catcher's mitts. This is the first example of this spectacular Reach sign we have ever seen, let alone offered, and, aesthetically, it is a particularly appealing and artistically designed advertising display. The colorful illustration pictures a scene of a catcher awaiting the throw at home while a runner comes racing down the third-base line. Both the catcher's mitt and a bat lying on the ground prominently display the Reach name. The text along the top reads "A Sure Out! - It's a Reach." A 1922 copyright date appears in the lower left corner. Any original baseball advertising pieces from the 1920s are rare. The fact that this example was issued by one of the premier sporting-goods manufacturers of the era, combined with its spectacular graphics, make it especially appealing. The sign (16 x 20 inches) displays wear commensurate with its age and former use, including tack holes along the top and bottom borders, small tears and chipping along the edges, a vertical tear extending 2.5 inches from the base, and a few minor surface abrasions. A small portion of the surface paper has partially separated from its original cardboard backing in the lower right corner. The easel backing is no longer present (remnants are still visible). Despite the technical flaws, nearly all of which can be addressed simply by matting the piece, the sign retains all of its vibrant color and the central image area presents as Excellent. Reserve $300. Estimate $500/$1,000. SOLD FOR $2,252

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