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Lot # 1321 (of 1866)   < Previous Lot | Next Lot >

1933 Tattoo Orbit Gum Advertising-Sign Collection (5) - R305, PR3, and R308

Starting Bid - $2,000, Sold For - $5,629

Collection of five full-color advertising displays issued by Tattoo Chewing Gum in promotion of the company's 1933 R305 baseball cards, 1933 PR3 pins, and 1934 R308 "Surprise Photographs." These five pristine display pieces were among the most noteworthy highlights of a small but remarkably significant find of Tattoo Chewing Gum displays that were discovered in 2010 among sample files of the Wrigley Gum Company. Tattoo Orbit Gum was one of the many brands produced by Wrigley, and the baseball posters offered here represent five of the six different baseball examples in the Wrigley archives find (which included various Wrigley's Gum advertising items, almost all of which were gum-related and had no connection to card issues). Three separate Tattoo Orbit Gum issues are represented by the five advertising displays offered here: two different displays each for both the 1933 Tattoo Orbit baseball card and PR3 Tattoo Orbit Gum baseball pin issues, and one display for the R308 Tattoo Orbit Gum self-developing "Surprise Photographs."

While many nonsports advertising posters were included in this find, we now know that the ENTIRE find of baseball-related advertising signs and posters numbered exactly fifteen pieces (consisting of only between two and four each of five different pieces relating to R3051933 Tattoo Orbit Gum baseball cards, PR3 Tattoo Orbit Gum baseball pins, and R308 Tattoo Orbit Gum self-developing cards). This lot includes five of the fifteen baseball-related pieces from the find (all different). The balance of the find related to various nonsport issues and in many cases related strictly to the advertising of gum. A total of nine of the fifteen baseball advertising pieces from the find are presented in this auction (in three separate lots).

1-2)
Two advertising posters promoting the company's 1933 R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players - Start a Collection Now"). The "set" of R305 baseball-card advertising posters is highlighted by a MINT example of the premier Tattoo Orbit Gum advertising piece: The window display (8.5 x 14.25 inches) promoting the company's R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players - Start a Collection Now"). Intended for placement in the retailer's store window, a thin glue strip appears along the top and bottom borders on the front. It also has a single horizontal and vertical fold, as issued. The second piece is a cardboard display (11.5 x 7.5 inches), which was intended for placement within or alongside the retail box of gum packages being sold, that pictures illustrations of generic players in action poses. MINT condition. 3-4) Two advertising posters promoting the company's 1933 PR3 Tattoo Orbit baseball pins. The most striking piece in the set is the 1933 PR3 Tattoo Orbit baseball-pin advertising poster (8.5 x 14.25 inches), which is designed very similarly to the large R305 Tattoo Orbit baseball-card window poster (which is not surprising as the R305 and PR3 tattoo Orbit sets are related and even share the same players and artwork). Intended for display in the retailer's store window, the poster has a thin glue strip on both the front and bottom borders. MINT condition, with a single horizontal and vertical fold, as issued. The companion piece is a cardboard sign (9 x 7.75 inches) featuring generic illustrations of a batter and four pins, with the text reading "Ball Player Button - Get Your Favorites - Collect Them All!" Like that issued for the R305 player cards, this cardboard sign was intended for placement within or alongside the retail box of gum packages being sold. MINT condition. 5) Cardboard display sign (8.75 x 6 inches) issued to promote R308 "Surprise Pictures." The novelty of the "Surprise Picture" cards (as noted by the illustrated directions on the display) was in their transformation. The cards were simply plain white cards. However, when one removed the blotting paper, dipped it in water and rubbed it on the face of the card, an image of a movie star, famous person, or a baseball player would magically appear. According to the Standard Catalog of Baseball Cards, fifty-one baseball players are currently check-listed from the set. This cardboard sign was intended for placement within or alongside the retail box of gum packages being sold. MINT condition.

While the rarity of all of these pieces cannot be overstated (to the best of our knowledge, we have handled all of the baseball-related pieces from the find over the past four years; none others have surfaced), neither can their phenomenal state of preservation. All of the items offered here are in pristine MINT condition. Retail gum and/or candy advertisements from the 1930s are virtually nonexistent, let alone those relating to such important baseball-card and pin gum issues. Five extraordinary advertising displays direct from one of the most significant advertising finds in hobby history. Total: 5 signs. Reserve $2,000. Estimate (open). SOLD FOR $5,629


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