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Lot # 909 (of 1389)   < Previous Lot | Next Lot >

1948 Chesterfield Advertising Display - Unrestored Newly Discovered Example!

Starting Bid - $1,500, Sold For - $9,600

This stunning full-color advertising store display (21 x 22 inches) for Chesterfield Cigarettes features beautiful portrait illustrations of the game's top stars surrounding a large pack of Chesterfields, "The Baseball Man's Cigarette." Chesterfield certainly spared no expense in the promotion of its product during 1948, recruiting the cream of the crop in baseball talent to "pitch" its cigarettes. Joe DiMaggio and Bob Elliot (as noted in the ad) were the reigning MVPs of their respective leagues; Ted Williams was the current American League batting champion; Ewell Blackwell was the 1947 National League leader in wins; Bucky Harris had just led the Yankees to yet another World's Championship; and Stan Musial, well, he was simply "The Man." This piece is widely recognized by collectors as one of the key museum-quality advertising displays of the postwar era, and one of the most visually attractive baseball advertising displays of any era. The vibrant colors and appealing design are accentuated by the use of the most recognizable players in the game at the time. Joe Camel notwithstanding, this must have been one of the most successful advertising campaigns in the history of the tobacco industry. What person could resist smoking the same brand of cigarette as Joe "D" or "Teddy Ballgame"? It would have been almost un-American to do otherwise. It is fascinating to note, however, that upon close examination it's obvious that the players are not actually smoking. Chesterfield has simply cropped a cigarette into the mouths of Musial, DiMaggio, Elliot, and Harris. Luckily, even though the product they're promoting has largely fallen out of favor and is now considered socially unacceptable in many circles, we can readily assure you that there will be no detriment to your health in owning this, one of the most spectacular baseball advertising displays ever produced. Although the design of this advertisement was featured heavily in the company's print campaign and appeared in countless magazines, the actual cardboard store display (which is offered here) is extremely rare. This poster is further distinguished by the fact that it is new to the hobby and remains in its original issued state, with no professional restoration whatsoever (almost all known examples are either heavily damaged and stained, or have benefitted from professional restoration). According to our consignor, he and his dad (who has recently passed away) used to regularly visit antique shops and flea markets in search of baseball cards and memorabilia. Many decades ago they found three of these posters together at one shop and purchased the trio for the princely sum of $19. (The family sold one of the others privately long ago and is keeping the third one.) We have been told that the offered display was the best of the trio and that is not hard to believe, since it represents the finest example we have ever offered. The sign displays only a few light creases (most of which are only visible when viewed at certain angles) and minor edge wear. All of the original colors remain bold and vibrant. While technically in Very Good to Excellent condition overall (if it were a baseball card), as can easily be seen, it displays at a much higher level. This is one of the most extraordinary high-grade examples known and one that would appeal to even the most discriminating condition-conscious collector. Excellent to Mint in overall appearance. This is a stunning all-original example of one of the most desirable and classic promotional displays from the golden age of baseball advertising, with the added bonus of being new to the hobby.
SOLD FOR $9,600


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