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Lot # 1287 (of 1389)   < Previous Lot | Next Lot >

Circa 1965 Topps The Road to Success Sales Booklet with Illustrations by Robert Crumb

Starting Bid - $100, Sold For - $720

Extremely rare Topps company sales booklet, entitled The Road to Success, dating to the mid-1960s and featuring illustrations by noted cartoonist Robert Crumb. The 18-page booklet (including front and back covers) was designed as a fun way to advertise Bazooka's new gift-certificate deal aimed at boosting sales and rewarding hard-working salesmen and loyal retailers. The colorful interior pages outline incentives, ranging from housewares to electronics, available to salesmen and retailers who ordered boxes of Bazooka products. The illustrations in this booklet are early works by Robert Crumb, who began an extensive series of work for Topps in 1965 as a young cartoonist looking for steady employment. This is an extremely significant work in Crumbs now-legendary career, and one that is almost certainly rarer than any of the published Robert Crumb comic books that were soon to follow. The only other example of this booklet that we have ever seen is depicted in Bazooka Joe and his Gang, produced by Topps. This is an outstanding piece of Topps-related material, and an enormously significant early Robert Crumb published work. Excellent to Near Mint condition. SOLD FOR $720

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