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Lot # 1253 (of 1389)   < Previous Lot | Next Lot >

Extremely Rare 1930s Holloway Nonsport Uncut Strip Featuring Cards from R202, R203, R204, R2, R7, and R35

Starting Bid - $300, Sold For - $840

Presented is an extremely rare uncut strip of six cards produced by M. J. Holloway & Co., featuring cards from six different Holloway issues. The Holloway Company is known to have produced seven different card sets during the 1930s. Six of the sets (an example of each of which is featured on this strip) are considered impossibly rare by collectors: R2 Adventure Pictures, R7 Airplane Pictures, R35 Comic Pictures, R202 Firemen Pictures, R203 "How To Do" Cards, and R204 Policemen Pictures. The seventh set issued by Holloway, R110 Pirate Treasure, somehow cracked the mold and is more plentiful and attainable for collectors. According to Christopher Benjamin, in his definitive work The Sport Americana Price Guide to the Non-Sports Cards 1930-1960, only a single example from each of the R2 and R7 sets is found within the illustrious collection of legendary collector Jefferson Burdick, which is now housed in the Metropolitan Museum of Art. Most of what is known about the sets today, including their issuance in strips and checklisting, is the result of information compiled by Chris Benjamin in the 1980s. Over the past twenty-five years, not much more has been learned about these mysterious issues and very few examples have surfaced. A miraculous collection of ten uncut strips (consisting of sixty total cards) was offered as lot #1721 in REA's Spring 2014 auction (realizing $8,295). The strip measures 18 x 2.5 inches with dotted lines separating the six cards, which appear in the following order: R202-R2-R204-R203-R2-R35. The strip has been beautifully preserved over the years, appearing bright and clean with bold colors, excellent centering, strong corners, and boldly printed reverses. An unobtrusive crease is present in the center of the strip, likely a result of improper storage due to its large size. Any example from one of these six sets is rare, but to be presented with an example from each of these sets, in original uncut form, and appearing in as superb condition as these do, is remarkable. This is a substantial offering that would make an outstanding addition to even the most advanced world-class nonsport-card collection.

The item in this lot is part of the deaccessioned property of a prominent northeast museum which has selected Robert Edward Auctions to handle the sale of donated sportscards and memorabilia in an effort to fund purchases more in line with the mission and goals of the museum. SOLD FOR $840


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