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Lot # 104 (of 1389)   < Previous Lot | Next Lot >

1908 PC760 Rose Company Postcard Ed Walsh - "Greenfield's Delatour Chocolates" Advertising Overprint

Starting Bid - $300, Sold For - $3,000

For more information about the Rose Postcard set, please follow the link below to a comprehensive article recently published by vintage-card collector and Rose Postcard scholar Jerry Spillman.

"Set Overview: 1908-09 Rose Company Postcards" by Jerry Spillman for SCD

Presented is an extraordinary advertising postcard sample: a rare PC760 Rose Company Postcard with an advertising overprint on the reverse for Greenfield's Delatour Chocolates, manufactured by E. Greenfield's Sons of New York, featuring Hall of Famer Ed Walsh (Chicago White Sox). "Overprinting" is a term commonly used to refer to the rare practice of a company taking cards already printed and adding advertising, in the form of printing or ink stamp, to allow the cards to function as an advertising vehicle at a relatively modest cost compared to creating and printing a new set. In this case, the overprint on this PC760 Rose Postcard of Walsh is beautifully and very elaborately printed, with reverse text advertising "Greenfield’s Delatour Chocolates. Standard of Excellence. One hundred different kinds of plain, old-fashioned and novel centres. For Sale Everywhere, By the piece or by the pound, E. Greenfield’s Sons, Established 1848, Fifth Ave. Bldg. New York." The Rose Postcard Company obviously offered this style of elaborate overprinting as a special service to advertisers. We have seen a few other Rose Postcard advertising overprint examples over the years. All are extremely rare. The advertising overprint is boldly printed in brown ink. Rose postcards are rare enough. A Greenfield's Chocolates advertising Rose Postcard is a virtually impossible-to-find sample, and this is only the third different one we have ever offered (interestingly, one of the other examples had slightly different advertising text). Consigned by a general postcard collector who happened to run across this gem and recognized it might be special to vintage baseball-card collectors, this piece is entirely new to the sportscard-collecting hobby. Graded GOOD+ 35 by SGC, the card has even wear on the corners, light edge wear, and faint creasing in the center of the postcard, most noticeable from the reverse. This is an outstanding sample of Hall of Famer Ed Walsh's PC760 Rose Company Postcard featuring this rare and desirable advertising overprint. SOLD FOR $3,000

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