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1936 Bill Terry Signed Tobacco Store Countertop Advertising Display
Starting Bid - $200.00, Sold For - $711.00
This 1936 die-cut advertising sign features Giants first baseman Bill Terry going to bat for "Twenty Grand" cigarettes. The colorful advertisement, which was designed for store countertop display, pictures an illustration of Terry stretching for a throw, while the text reads "Bill Terry says - Twenty Grand Tallies The Smartest Double Play In The Cigarette Game - Quality To Thrift." The display has been inscribed and signed by Bill Terry in blue Sharpie along the bottom portion (which was meant to be folded under to allow the piece to stand freely): "To 'Barry'/Best Wishes/Wm. H. (Bill) Terry." (grading "10"). The "Barry" for whom this piece was signed was none other than legendary collector Barry Halper, and this piece resided in his famous collection for many years. The advertising display (12 x 8.75 inches) shows light toning and minor edge wear. A former auction description notes that there was adhesive residue on the reverse prior to its having been affixed to its present cardboard mount. Without reference to the mounting for framing, the piece is in Excellent condition. A small group of these signs (fewer than ten) were discovered in the general advertising collectibles world decades ago, all in top condition, and we don't think any others ever surfaced before or since. LOA from James Spence/JSA. Reserve $200. Estimate $300+. SOLD FOR $711.00
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