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Lot # 729 (of 1807)   < Previous Lot | Next Lot >

1970-1976 Kellogg's and Rold Gold Baseball Complete Set Collection (11 Sets) Including PSA-Graded 1970 Kellogg's

Starting Bid - $300.00, Sold For - $2,666.25

Collection of eleven complete sets of Kellogg's (eight sets) and Rold Gold (three sets) baseball cards, spanning the years 1970 to 1976, for a total of 547 cards. Throughout the 1970s and early 1980s, the Kellogg's cereal company was the only true competition for Topps in the baseball-card market. These sets include cards of Willie Mays, Roberto Clemente, Ernie Banks, Nolan Ryan, Tom Seaver, Reggie Jackson, and Pete Rose. All the other stars of the day are also included. The Rold Gold sets included legends such as Babe Ruth, Lou Gehrig, and Ty Cobb. Of course, instead of having to buy only a stick of gum to get a stack of cards, you had to buy an entire box of cereal or package of Rold Gold pretzels just to get one card (unless you sent in for a set by mail, an offer that was not available with the 1971 Kellogg's set)! A total of seventy-nine cards from this lot are graded by PSA. 1) Two 1970 Kellogg's Complete Sets (75 cards each plus one extra for a total of 151 cards): Ungraded set is Nr/Mt or better and graded set has an 8.33 GPA. The 1970 set was the first simulated 3-D cards issued by Kellogg's. This unique design concept, which lasted for fourteen years, was achieved by placing a clearly focused color photo of a player between a purposely blurred stadium background scene and a plastic overlay. Complete set of seventy-five PSA-graded cards: MINT 9 (30 cards): #3, 4 McCovey, 6, 7 Seaver, 8 Sutton, 9, 10, 13 Marichal, 14, 15 F. Robinson, 22 Aparicio, 30, 31, 33, 34, 35, 36, 37 B. Williams, 39, 43, 47 Carew, 52 Kaline, 54, 59, 63 Oliva, 66, 68, 70, 71 Gibson, and 72 Morgan. NM-MT 8 (41 cards): #1, 2 Rose, 5, 11, 12 Mays, 17, 18, 19, 20 Perry, 21 B. Robinson, 23, 24, 25, 26, 27 Clemente, 28, 29 Stargell, 32 Jackson, 38, 40 Banks, 41, 42 Santo, 44 Brock, 45, 46, 48, 49, 50, 51, 53, 55, 56, 57, 58 Bench, 60, 61 Killebrew, 62, 64, 69, 74, and 75. NM 7 (3 cards): 16, 65, and 73. EX-MT 6 (1 card): 67. 2) 1971 Kellogg's Complete Set (75 cards): Grades Nr/Mt overall (thirteen cards have surface imperfections) with two cards graded (#53 PSA 6 and #54 PSA 8). The 1971 Kellogg's set is of special note with reference to rarity as this was the only year in which complete sets could not be ordered directly from the company. The only way to collect 1971 Kellogg's was to buy box after box of cereal, with just one card packaged in each box. Completing a set took a Herculean effort. 3) 1972 Kellogg's Complete Set (54 cards): Grades Nr/Mt-Mt overall with one card graded (#49 Clemente PSA 7). 4) 1973 Kellogg's Complete Set (54 cards): Remains in factory sealed envelope and presumed Nr/Mt-Mt. 5) 1974 Kellogg's Complete Set (54 cards): Grades Nr/Mt-Mt overall with heavy curling (four cards have surface imperfections). 6) 1975 Kellogg's Complete Set (57 cards): Grades Nr/Mt or better overall (five cards are cracked). Includes #26 Ryan (PSA NM-MT 8). 7) 1976 Kellogg's Complete Set (57 cards): Each card is individually sealed in factory envelope and presumed to grade Nr/Mt or better. 8) Three 1970 Rold Gold Pretzels Complete Sets (15 cards each for a total of 45 cards): All three sets remain in pristine factory envelopes and are presumed to grade Nr/Mt-Mt or better overall. This set was produced to honor the "Greatest Players Ever" in the first 100 years of baseball as chosen by the Baseball Writers of America in 1969. Cards of Babe Ruth (two different poses), Lou Gehrig, Ty Cobb, Honus Wagner, and ten other Hall of Famers comprise the set. Due to the age of the new generation of vintage-card collectors, and the relative affordability of 1970s cards compared with earlier issued sets, it is not surprising that interest in cards from the 1970s has increased in recent years (and will probably continue to increase). This is a very substantial and essentially comprehensive collection of cards from these classic 1970s food issues. Total: 547 cards. Reserve $300. Estimate $500++. SOLD FOR $2,666.25

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