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Lot # 349 (of 1807)   < Previous Lot | Next Lot >

1911 Turkish Trophies Advertising Display with Joe Tinker S81 Silk

Starting Bid - $500.00, Sold For - $2,014.50

The Turkish Trophies advertising display, produced by Helmar and Turkey Red Tobacco in 1910, has long been recognized as one of the rarest and most desirable of all point-of-sale store advertising displays ever produced. The promotional piece differs from most standard advertising pieces, however, both in its substantial construction and simplicity. There are no flashy illustrations, no lithographic designs, no ornate packaging. What the store display offers to the eye is exactly what the tobacco company wished to communicate to the public: details of Turkey Red Tobacco's new and exciting premium promotion, accompanied by examples of three of the most attractive premium issues ever produced by the tobacco industry: T3 Turkey Reds, L1 Leather premiums, and S81 Silk premiums (and their related non-baseball issues). Incorporated in the design of the display were actual samples of each of the three different types of newly released premiums available for collecting (one silk, one cardboard, and one leather), along with two examples of the coupons which were packed with Helmar and Turkey Red Cigarettes. As explained by the sign, the coupons could be redeemed by mail for the premiums. Featured within the finely crafted self-framed wood borders of this store display are examples of the silk and card premiums offered (the card premium in this case is a "Tales of the Turkish Trophies" card). On this example, the illustrated leather has been carefully removed, leaving only remnants from mounting in the now-open space. Still mounted within this display is an S81 Joe Tinker silk. These Turkish Trophies displays were produced exhibiting numerous combinations of examples of the premiums offered, many of which were not baseball players. For example, in addition to S81 baseball silks, there were also S81-style flag silks. In addition to L1 Baseball leather premiums, there were also leather premiums featuring Civil War generals. When these displays were created by Helmar, the composition of the subject matter of the displayed samples was random. Most of the examples known featuring baseball players have had one or more of the original premiums removed and then replaced with baseball subjects. The pieces can easily be replaced and this piece could easily serve as the foundation for the creation of a completed advertising piece (featuring all-baseball or non-baseball premiums). All pieces within this display are original. The sample coupons have paper loss from the removal of the leather (and can also be replaced) but both are original to the piece and are mounted in their rightful places alongside where the leather has been removed. The glass pane from the top section is missing but can easily be replaced. The other two sections are entirely complete and in superb condition, except for a missing piece of the top left corner of the center display that has been chipped. The Tinker silk is in Excellent condition, mounted at the corners on the reverse and displaying exceptional colors, perfect centering, and no fraying. The wood frame is in Excellent condition as well, displaying only minor wear from handling over the past century. With a minor investment in restoration, a new glass pane for the top section, and an L1 leather to complete the premium sections, this display could be returned to its original former glory and presentation value. The premiums that remain could also easily be removed from the display if desired. Dimensions: 16.5 x 33.5 inches. Reserve $500. Estimate $1,000+. SOLD FOR $2,014.50

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