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Lot # 1721 (of 1807)   < Previous Lot | Next Lot >

Extremely Rare Collection of (10) Holloway Nonsport Uncut Strips Featuring Cards from R202, R203, R204, R2, R7, and R35

Starting Bid - $1,000.00, Sold For - $8,295.00

Presented is an extremely rare collection of ten different uncut strips produced by M. J. Holloway & Co., featuring cards from six different Holloway issues. The Holloway Company is known to have produced seven different card sets during the 1930s. Six of the sets (all of which are featured on these strips) are considered impossibly rare by collectors: R2 Adventure Pictures, R7 Airplane Pictures, R35 Comic Pictures, R202 Firemen Pictures, R203 "How To Do" Cards, and R204 Policemen Pictures. The seventh, R110 Pirate Treasure, somehow cracked the mold and is more plentiful and attainable for collectors. According to Christopher Benjamin, in his definitive work The Sport Americana Price Guide to the Non-Sports Cards 1930-1960, only a single example from each of the R2 and R7 sets is found within the illustrious collection of legendary collector Jefferson Burdick, which is now housed in the Metropolitan Museum of Art. Most of what is known about the sets today, including their issuance in strips and checklisting, is the result of information compiled by Chris Benjamin in the 1980s. Over the past twenty-five years, not much additional information has been learned about these mysterious issues and very few examples have surfaced. This is the first time these ten uncut strips have ever been available at public auction. This lot represents the largest offering of cards from these elusive sets that we are aware of, and to the best of our knowledge is the largest group even known to exist. Each strip measures 18 x 2.5 inches with dotted lines separating the six cards which appear in the same order on each strip: R202-R2-R204-R203-R2-R35. A heavy vertical fold is present in the middle, affecting the third card (R204) on seven strips and the fourth card (R203) on three. The strips have otherwise been beautifully preserved over the years, appearing bright and clean with bold colors, excellent centering, and boldly printed reverses. The corners of each strip show minor wear, likely a result of storage issues due to their large size, but the interior cards (those unaffected by the previously mentioned fold) appear pristine as if they were just printed for distribution. Any example from one of these six sets is rare, but to be presented with sixty examples, in original uncut form, and appearing in as superb condition as they do, is remarkable. Prior to consigning these strips to this auction, our consignor graciously shared them with the nonsport collecting community via the popular Network54 Vintage Non-Sports Chat Board ( These ten strips serve as the plate specimens for the nonsport image gallery maintained on the site, which until then did not have any images for reference. As such, these strips are the very cards that have helped to properly document and checklist these six sets for the collecting community. The six sets can be seen in their entirety in the 1930s "R" section at the following link: These ten strips represent what is, perhaps, a once-in-a-lifetime opportunity to acquire six very rare sets in their entirety in uncut form. This is a substantial offering that would make an outstanding addition to even the most advanced world-class nonsport-card collection. Total: 10 strips. Reserve $1,000. Estimate (open). SOLD FOR $8,295.00

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