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Lot # 1423 (of 1807)   < Previous Lot | Next Lot >

1926 "Rogers Hornsby and his St. Louis Cardinals" Advertising Broadside

Starting Bid - $200.00, Sold For - $711.00

This large cardboard broadside (22 x 21.5 inches) heralds the arrival of "The Great Rogers Hornsby and his St. Louis Cardinals at General Field 4 P. M. Thursday June 3." While we do not know the specifics of the game, it appears to have been played in Ohio, since the sign notes that tickets were on sale at "The Buckeye Cycle Co., Akron Sporting Goods, and Hamilton Cigar Co." The only question that remains is the year, but fortunately a little bit of research pinpoints it to 1926. Hornsby made his Major League debut with the Cardinals in September 1915 and remained with the club through the 1926 season. From 1916 through 1926, the only years in which June 3 fell on a Thursday were 1920 and 1926. However, Hornsby was player/manager of the club in 1925 and 1926. The fact that the sign heralds "Hornsby and his St. Louis Cardinals" (implying that he is the manager), together with the realization that Hornsby did not have his breakout season until 1920, strongly indicates that this sign dates to the club's 1926 World Championship season. Hornsby was also coming off his second Triple Crown season in 1926 and would have justifiably been the main draw for the game. The Cardinals were at Chicago on June 2, 1926, and had two days off before their next game at Philadelphia on June 5. The two-day break would have made an exhibition game on June 3 possible while en route to Philadelphia. This is the only example of this broadside that we have ever seen and it is a fascinating and very substantial display piece from "the olden' days" when broadsides like these announced the arrival of many traveling attractions. The broadside displays a few small areas of light scattered foxing, as well as a few minor surface abrasions in the upper right corner. In Very Good to Excellent condition overall. Matted and framed to total dimensions of 29 x 28 inches. Reserve $200. Estimate $400+. SOLD FOR $711.00

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