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Lot # 877 (of 1743)   < Previous Lot | Next Lot >

1955 Johnston Cookies Foldout Panel Complete Set (6 Folders, 36 Cards)

Starting Bid - $200, Sold For - $3,231

Complete set of thirty-six 1955 Johnston Cookies Braves cards, highlighted by Hall of Famers Hank Aaron, Warren Spahn, and Eddie Mathews, presented in their original uncut foldout "accordian-style" panel form as issued (six panels). The regionally issued 1955 Johnston Cookie set features only Milwaukee Braves players. This was the third and final year that Johnston Cookies issued cards, and the design was very different from that of the previous two years. The cards were issued in six foldout panels of six cards each (Andy Pafko was double printed). The panels were issued folded up in "packs" with a seal that kept them closed, and with the top and bottom of the folded panel being a protective advertising section (no cards were exposed to wear; the cards were protected inside when unopened). One six-card panel was inserted in each box of cookies. In addition, panels were also made available directly from Johnston Cookies for five cents per series through a premium mail-in offer. All of the panels have a black line through the postage meter indicia. Cards from this set are most frequently seen cut apart, as intended. In this case not only are the cards presented in their rare original uncut form as issued, but their original seals have never been broken. These cards are in their original, perfect unopened-pack form, exactly as issued in 1955. The cards inside each sealed pack have been protected by the covers of the pack design and have literally never been touched or seen the light of day. This is an extremely rare (possibly unique) case where we can't even see the cards (without opening the seals, of course) but are confident that the cards inside are in MINT condition! Extraordinary ultra high-grade complete set of 1955 Johnston Cookies direct from the golden years of regional issues, presented in their rare original uncut form, as issued. Total: 6 panels (36 cards). Reserve $200. Estimate $400/$800. SOLD FOR $3,231

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