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Lot # 788 (of 1743)   < Previous Lot | Next Lot >

1951 Wheaties Premium Photos PSA-Graded Near-Complete Set Including Mantle (8/9)

Starting Bid - $500, Sold For - $2,350

Complete set minus one of the very scarce and unusual 1951 Wheaties premium set, missing only Feller for completion, and including one player (Phil Rizzuto) that has previously not been checklisted. Each glossy premium measures 5 x 7 inches, and features an individual star photograph. The Standard Catalog notes "Whether or not these 5" x 7" black-and-white photos were ever issued at all, or only on a test basis is unknown. Despite being unmarked, they are reliably attributed to General Mills, possibly intended for use as a Wheaties premium. The photos found on some of the pictures are the same pictures used on the box-back Wheaties cards of 1952." Our best guess is that these premiums are from an early 1990s find originating directly from the files of General Mills, and this speculation is entirely consistent with the fact that also in the early 1990s a small number of Mint file copy sets of 1952 Wheaties cards on complete unassembled individual boxes of cereal surfaced that also obviously originated directly from the company. This is a stunning high-grade near-set of these attractive premium photos. All eight premiums have been encapsulated and graded by PSA. The entire set (except one) is comprised of Hall of Famers: Musial (EX 5, none graded higher), Rizzuto (VG 3, not checklisted in the 2011 Standard Catalog ), Ashburn (EX 5), Rosen (EX 5), Berra (EX 5), Mantle (EX-MT 6, none graded higher), Lemon (EX-MT 6, none graded higher), and Campanella (EX 5). This is the first (near) complete set of 1951 Wheaties Premium Photos that we have ever offered. Total: 8 premiums, representing a complete set of all known players minus one (and including one previously unchecklisted) of this elusive 1950s premium issue. Reserve $500. Estimate $1,000+. SOLD FOR $2,350

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