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Lot # 1670 (of 1743)   < Previous Lot | Next Lot >

1932 Tattoo Orbit Chewing Gum Dog Buttons Advertising Signs (2)

Starting Bid - $200, Sold For - $411

Collection of two different never-before-seen (at least by us) full-color advertising displays, issued by Tattoo Chewing Gum, in promotion of the company's Dog pins (this issue is not cataloged in the standard reference guides). These two displays originate from a small but remarkably significant find of Tattoo Orbit Chewing Gum displays that were discovered in 2010 and which originated directly from the sample files of the Wrigley Chewing Gum Company. (Wrigley owned the Tattoo Orbit gum line.) While the highlight of that find was the very small number of baseball-related advertising displays (in promotion of PR3 pins, R305 cards, and R308 cards), the balance of the material, related to the company's various gum and nonsport issues, is naturally also fascinating and of great interest to collectors. Of special note, offered here are two extremely attractive and rare nonsports advertising posters originating from the Wrigley Archives, each of which celebrates "man's best friend." The larger of the two, which is a window poster measuring 8.5 x 15 inches, features illustrations of five different dog buttons and reads "Dogs Dorgs Dawgs/All Kinds/Get Your Favorite/Collect Them All/Button Free With Each 1 Cent Package." A smaller cardboard display (8.75 x 7.75 inches), which was probably intended for placement within or alongside the retail box of gum packages being sold, features the same advertising text as the larger version, along with illustrations of four different dog buttons. In addition to their obvious rarity, these pieces are distinguished by their extraordinary state of preservation. Each display is in pristine MINT condition and looks exactly as it did when originally issued. (Note: the large paper window display features both a horizontal and vertical fold, as issued.) Retail gum and/or candy advertisements from the 1930s are virtually nonexistent. Two nonsport gems direct from one of the most significant and exciting gum-related advertising finds in hobby history. Total: 2 advertising displays. Reserve $200. Estimate $400+.


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