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Lot # 1452 (of 1743)   < Previous Lot | Next Lot >

Circa 1969 Mickey Mantle Maypo Advertising Display

Starting Bid - $400, Sold For - $2,350

Rarely seen advertising poster in which a crying Mickey Mantle tells the world "I want my Maypo." This is one of the scarcest of all Mantle advertising pieces. Not only is it the first example we have ever offered, but we cannot even recall the last time we saw one at public auction. The series of "I want my Maypo" advertisements, created during the late 1960s by legendary art director George Lois, was one of the most memorable promotional campaigns ever created. Employing many of the top athletes of the day, such as Mantle, Oscar Robertson, Wilt Chamberlain, Johnny Unitas, and Tom Seaver, the advertisements (both on television and in print) featured the players crying at the table as they petulantly whined "I want my Maypo." The sight of grown men carrying on like infants left an indelible image in the minds of consumers and quickly made Maypo the top selling hot cereal for youngsters. The poster (13.25 x 16.75 inches) is in Near Mint condition and has been beautifully matted and framed to total dimensions of 21 x 24 inches. Reserve $400. Estimate (open). SOLD FOR $2,350

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