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Lot # 1448 (of 1743)   < Previous Lot | Next Lot >

Circa 1960 Mickey Mantle and Yogi Berra Yoo-Hoo Advertising Display

Starting Bid - $300, Sold For - $588

This rare early 1960s point-of-sale advertising display for Yoo-Hoo Chocolate Flavored Beverage features both Yogi Berra and Mickey Mantle promoting the famed "Drink of Champions." The cardboard display features the product's famous slogan, "Me For Yoo-Hoo," above portrait images of Berra and Mantle, and prominently features an illustration of a can of Yoo-Hoo, which at this time was designed with portraits of Yankee stars on bottle caps, including Mantle and Berra. While many people recall Berra's long-standing promotion of the chocolate beverage, the drink was actually invented many years earlier, in the 1920s. It wasn't until Berra became friends with the owner of the company in the 1950s, however, that Yoo-Hoo became a household name. Berra not only recruited a number of investors to help finance a major production facility, but also enlisted the aid of many of his teammates, most important Mickey Mantle, to help promote the beverage. Their efforts were very successful. In a short time Yoo-Hoo became one of the most popular refreshments in America and the chosen drink of every diehard Yankees fan. This is a very substantial and rare display piece from one of the most famous product endorsements of the era. The blank-back sign (9 x 12 inches) has been beautifully matted and framed and is in apparent Near-Mint condition. Total dimensions: 15.25 x 18.25 inches. Reserve $300. Estimate $500/$1,000. SOLD FOR $588

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