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Lot # 1447 (of 1743)   < Previous Lot | Next Lot >

1950s Ted Williams Creamy Root Bear Standup Advertising Display - Newly Discovered Large-Format Example!

Starting Bid - $500, Sold For - $1,410

Exceedingly rare large-format Ted Williams advertising display issued in promotion of "Ted's Creamy Root Beer." This piece should not be confused with the smaller, more commonly seen, standard "Ted's Creamy Root Beer" counter displays, which measure 14.875 x 9.875 inches. Encompassing a full 30 x 20 inches, this extraordinary large version (it is more than four times the size of the smaller version) was unknown until a relatively recent (several years ago) find of a few of these large-format displays. We had heard of their existence, but until this example walked into our office, we had never actually seen one. It is magnificent! Williams was a longtime spokesperson for Moxie, a top-selling soft-drink marketed in the New England area, and his enormous popularity soon gave rise to his own brand of root beer (produced by the same manufacturers of Moxie). The colorful cardboard advertising sign, which features an easel back to allow for either floor or counter display in retail venues, pictures a large image of Williams in uniform in promotion of the beverage bearing his name. This is an exceptional point-of-sale advertising piece and the "granddaddy" of all Ted Williams advertising displays. In addition to its rarity, this piece is also notable for its remarkable state of preservation. Aside from a few minor surface blemishes, along with very light edge and corner wear, the sign looks exactly as it did when originally issued in the late 1950s/early 1960s. Technically in Excellent to Mint condition, but with a Near Mint overall appearance. Reserve $500. Estimate $1,000++. SOLD FOR $1,410

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