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Lot # 1442 (of 1743)   < Previous Lot | Next Lot >

1933 R305 and PR3 Tattoo Orbit Gum Advertising-Sign Collection (4)

Starting Bid - $2,000, Sold For - $3,819

Collection of four full-color advertising displays issued by Tattoo Chewing Gum in promotion of the company's 1933 R305 baseball cards, 1933 PR3 pins, and 1934 R308 "Surprise Photographs." These four pristine display pieces were among the most noteworthy highlights of a small but remarkably significant find of Tattoo Chewing Gum displays that were discovered in 2010 among sample files of the Wrigley Gum Company. Robert Edward Auctions featured a collection of four 1933 Tattoo Chewing Gum baseball advertising displays from the find in our May 2010 auction (Lot 1459; final sale price of $23,500). This auction presents two very substantial similar (but not identical) groups of Tattoo Orbit baseball advertising posters from the find (the entire universe of which appears to be the lot previously sold, the two lots in this auction, and several individual pieces now in advanced private collections).

In addition to the four different Tattoo Orbit baseball-related posters previously sold, also included in the find were several baseball-related displays previously unknown, each promoting the company's R308 "Surprise Photograph" cards, which included baseball players. They are presented in this auction for the first time ever. The collection offered here features two baseball posters advertising the R305 Tattoo Orbit Chewing Gum cards and the 1933 PR3 Tattoo Orbit Chewing Gum pins, respectively, plus two previously unseen displays for the R308 Tattoo Orbit "Surprise Photographs" cards, each of which features a generic image of one of the baseball-player cards from the issue. All of these displays were purchased by our consignor directly from the owner of the Wrigley archive. Even after seeing these pieces, we cannot help but be amazed at their existence. It is virtually unheard of for any previously undiscovered store-display advertising pieces, let alone examples of such extraordinary quality and for such significant 1930s gum issues, to surface at this late date. Tattoo Orbit Gum was one of the many brands produced by Wrigley, and the baseball posters offered here represent four of the six different baseball examples in the Wrigley archives find (which included various Wrigley's Gum advertising items, almost all of which are gum-related and have no connection to card issues).

Consists of: 1) MINT example of the premier Tattoo Orbit Gum advertising piece: The window display (8.5 x 14.25 inches) promoting the company's R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players - Start a Collection Now"). Intended for placement in the retailer's store window, a thin glue strip appears along the top and bottom borders on the front. 2) Cardboard sign promoting the company's PR3 Tattoo Orbit Gum pins ("Ball Player Button - Get Your Favorites - Collect Them All!"). The display (9 x 7.75 inches) was intended for placement within or alongside the retail box of gum packages being sold. MINT. 3-4) Two almost identically designed signs (8.75 x 6 inches) issued to promote R308 "Surprise Pictures." The novelty of the "Surprise Picture" cards (as noted by the illustrated directions on the display) was in their transformation. The cards were simply plain white cards. However, when one removed the blotting paper, dipped it in water and rubbed it on the face of the card, an image of a movie star, famous person, or a baseball player would magically appear. According to the Standard Catalog of Baseball Cards , fifty-one baseball players are currently check-listed from the set. One of the "Surprise Photograph" posters is a window display (a thin glue strip appears along the top border on the front), while the other is a cardboard sign that was intended for placement within or alongside the retail box of gum packages being sold. While the rarity of all of these pieces cannot be overstated (after this auction, to the best of our knowledge, we will have handled all of the baseball-related pieces from the find), neither can their phenomenal state of preservation. Each of the four examples offered here is in pristine MINT condition (the R308 window poster has one single tiny surface scratch of no consequence) and looks exactly as it did when originally issued. (Note: the large paper window display features both a horizontal and vertical fold, while the smaller paper window display features a horizontal fold, each as produced.) Retail gum and/or candy advertisements from the 1930s are virtually nonexistent, let alone those relating to such important baseball-card and pin gum issues. Four extraordinary advertising displays direct from one of the most significant advertising finds in hobby history. Total: 3 items. Reserve $2,000. Estimate (open). SOLD FOR $3,819

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