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Lot # 1441 (of 1743)   < Previous Lot | Next Lot >

1933 R305 and PR3 Tattoo Orbit Gum Advertising-Sign Collection (3)

Starting Bid - $2,000, Sold For - $4,113

Collection of three recently discovered full-color advertising displays issued by Tattoo Chewing Gum in promotion of the company's 1933 R305 baseball cards and 1933 PR3 pins. These three pristine display pieces were among the most noteworthy highlights of a small but remarkably significant find of Tattoo Chewing Gum displays that were discovered in 2010 among sample files of the Wrigley Gum Company. Robert Edward Auctions featured a collection of four 1933 Tattoo Chewing Gum baseball advertising displays from the find in our May 2010 auction (Lot 1459; final sale price of $23,500). This auction presents two very substantial similar (but not identical) groups of Tattoo Orbit baseball advertising posters from the find (the entire universe of which appears to be the lot previously sold, the two lots in this auction, and several individual pieces now in advanced private collections).

The collection offered here features three posters (representing three of the six different baseball-related posters from the find). Included are two posters advertising the 1933 R305 Tattoo Orbit Chewing Gum baseball cards and one poster advertising the 1933 PR3 Tattoo Orbit Chewing Gum baseball pins. All of these displays were purchased by our consignor directly from the owner of the Wrigley archive. Even seeing these three pieces for the second time we still cannot help but be amazed at their existence. It is virtually unheard of for any previously undiscovered store-display advertising pieces, let alone examples of such extraordinary quality and for such significant 1930s gum issues, to surface at this late date. Tattoo Orbit Gum was one of the many brands produced by Wrigley, and the baseball posters offered here represent three of the six different baseball examples in the Wrigley archives find (which included various Wrigley's Gum advertising items, almost all of which are gum-related and have no connection to card issues).

Consists of: 1-2) Two advertising posters promoting the company's 1933 R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players - Start a Collection Now"). The "set" of R305 baseball-card advertising posters is comprised of a cardboard display (which was intended for placement within or alongside the retail box of gum packages being sold) and a corresponding MINT example of the premier Tattoo Orbit Gum advertising piece: The window display (8.5 x 14.25 inches) promoting the company's R305 Tattoo Orbit baseball cards ("Pictures of Big League Ball Players - Start a Collection Now"). Intended for placement in the retailer's store window, a thin glue strip appears along the top and bottom borders on the front. 3) The 1933 PR3 Tattoo Orbit baseball-pin advertising poster (8.5 x 14.25 inches) is equally impressive and is designed very similarly to the large R305 Tattoo Orbit baseball-card window poster (which is not surprising as the R305 and PR3 tattoo Orbit sets are related and even share the same players and artwork). Both window displays (each 8.5 x 14.25 inches) picture generic examples (in the case of the R305 poster, clearly based on the artwork appearing on actual cards in the set) of the respective product being offered ("Free with each 1 cent pkg. of Tattoo Chewing Gum"). The cardboard baseball-card display (11.5 x 7.5 inches) pictures illustrations of generic players in action poses. While the rarity of these pieces cannot be overstated, neither can their phenomenal state of preservation. Each of the three examples offered here is in pristine MINT condition and looks exactly as it did when issued for display in 1933. (Note: each paper window display features both a horizontal and vertical fold, as issued.) Retail gum and/or candy advertisements from the 1930s are virtually nonexistent, let alone those relating to such important baseball-card and pin gum issues. Three extraordinary advertising displays direct from one of the most significant advertising finds in hobby history. Total: 3 items. Reserve $2,000. Estimate (open).

SOLD FOR $4,113

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