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Circa 1965 H&B and Adirondack Retail Bat Advertising Displays (4)
Starting Bid - $200, Sold For - $294
Collection of four exceedingly rare retail display posters dating from the mid 1960s issued in promotion of either H&B or Adirondack bats. Three of the posters are generic in nature, while the fourth features Willie Mays in endorsement of Adirondack bats. These four pieces all originate from the same find as the circa 1965 H&B Little League bat retail poster that was featured as Lot 1187 in the Robert Edward Auctions May 2009 sale. While that piece, which pictured many of the game's top players from the era, was unquestionably the highlight of the find (it sold for $7,050), the four offered pieces are also rare and are distinguished both by their tremendous display value and near-pristine condition. Their remarkable state of preservation is directly related to their discovery. All were found among a large quantity of items left behind in storage by a sporting-goods store that has been closed for over forty years and are therefore new to the hobby. It should be noted that there are numerous H&B "fantasy" retail posters circulating in the marketplace, which might leave some collectors with a distorted notion regarding the availability of such pieces. Original, vintage pieces such as these are extremely rare. 1) 1966 Willie Mays Adirondack advertising display. The poster (9 x 12 inches), printed on paper stock, proudly proclaims that Willie Mays "Uses Only Adirondack Bats." The fact that the poster makes note of Mays being the 1965 National League MVP and lists his then-career total of 505 home runs conclusively dates the piece to 1966. Nr-Mt. 2) H&B instructional bat poster. Titled How To Care For Your Bat, the poster (17.5 x 23.5 inches) provides a series of comical cartoons illustrating the "Do's" and "Don'ts" of bat care. Nr-Mt. 3) H&B softball bat poster. The large-format poster (22.5 x 35.5 inches) features illustrations of twenty-six different softball bats from the company's line. There is a tiny amount of paper loss along the bottom left edge (easily matted out); otherwise Nr-Mt. 4) Retail caveat sign. The thin yellow sign (23 x 3 inches) simply reads "Bats Not Guaranteed." It is not clear whether the bats are not guaranteed against defects and/or workmanship, or are not guaranteed to work (some kids just naturally can't hit). Nr-Mt. These posters are exceptional items from an era that does not have many store-display pieces of this type, and would be a welcome addition to any advanced baseball advertising and/or bat collection. Total 4 posters. Reserve $200. Estimate (open). SOLD FOR $294
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