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Lot # 535 (of 1673)   < Previous Lot | Next Lot >

1933 E285 Rittenhouse Candy Babe Ruth

Starting Bid - $200.00 , Sold For - $705.00

Graded VG/EX 50 by SGC. Rare and unusual candy card of Babe Ruth designed to resemble a set of playing cards. Ruth is the key card in the set and is issued two different ways, as the “Ace of Spades” (as appears in this lot), and, naturally, the “King of Clubs.” The set was issued in 1933 by the Rittenhouse Candy Co. of Philadelphia. Cataloged in the ACC as E285, this set is considered by many collectors to be the last of the “E-card” issues. Cards are printed in red, orange, blue, and green. The backs of the cards each feature a single large letter. Kids were instructed to save the cards and try to find enough different letters to spell “Rittenhouse Candy Co.” If they were successful, they would win a valuable prize. Naturally at least one letter was made extremely rare to protect Rittenhouse from giving away too many prizes. (Between E285 Rittenhouse Candy, R328 U S. Caramel, R300 George C. Miller, and R306 Butter Cream sets, this seems to have been a very popular marketing practice in the early 1930s.) This red example is crease-free with a clear image of Ruth in the center. The reverse is perfectly clean and presents a bold "D." Extremely advanced collectors have always appreciated the rarity and unique design of this distinctive candy issue. Rittenhouse Candy cards, however, are actually better in every way, and rarer, than most collectors realize. We think this is in large part because they are vaguely similar in design to 1920s strip cards, especially the relatively common W560 strip cards. This set is completely unrelated to strip cards, of course, and in our opinion is one of the most interesting, and overlooked of all candy cards and all 1930s cards. This is a rare and outstanding example of a great, most unusual, and very underappreciated ruth card. Reserve $200. Estimate $500+. SOLD FOR $705.00

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