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Lot # 191 (of 873)   < Previous Lot | Next Lot >

1933 Goudey Big League Gum Advertising Poster

Starting Bid - $2,000.00, Sold For - $23,000.00

Extraordinary full-color poster (14-1/8 x 11-1/2 inches) advertises the all-time classic 1933 Goudey "Big League" bubble gum card set, the very first and the most widely collected bubble gum card set ever issued. This poster was designed to be displayed in candy store windows to encourage youngsters to collect the set, and actually pictures 24 cards (all are cards between #'s 49 and 96) including five Hall of Famers: Babe Ruth, Tris Speaker, Red Ruffing, Eppa Rixey, and Jesse Haines. A red banner across the bottom reads "New Pictures with Big League Chewing Gum Including Babe Ruth." The first 48 cards issued by Goudey sold very well. This poster made sure that youngsters understood that the new cards were out, and that if they bought packs of Goudey Gum baseball cards, they would not be purchasing the same old #'s 1 thru 48 they had already collected. The 24 newly issued cards on this poster made sure that nothing was lost in the translation, as no youngster could possibly mistake these pictured cards - especially Babe Ruth - for the earlier issued cards. This poster was a call to action! It has never been used, and still has the original light strips of clear glue along the top and bottom which are part of the poster's design and which allowed it to be affixed directly to a candy store window. The colors are bright and strong, and appear exactly as they did in 1933. When issued, to allow for mailing, these posters were very carefully folded by the Goudey Gum Company and sent to retailers around the country. Aside from these fold lines natural to the piece (which do not detract from display value), the poster has a few minor crinkles visible under close inspection. These posters are printed on very thin stock, and are thus very susceptible to minor creases. In Very Good to Excellent condition, with far superior appearance. Most of the few known examples of this poster have undergone extensive restoration to make them presentable (in large part because they easily restore to perfection, if desired). This example is completely original, with no restoration. With reference to display value, this poster is not just a classic due to its design and purpose. The colors are actually bolder and brighter than the issued cards, further contributing to its stunning visual appeal. A spectacular example of one of card collecting's most significant advertising display posters. Beautifully framed to dimensions of 22 x 18 inches. Reserve $2,000. Estimate $4,000/$6,000. SOLD FOR $23,000.00

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